Doing Business in the Emerging Markets

Export Marketing and International Management are recommended.

This course aims to provide students with various economic, political, social, and institutional issues about the business environment in emerging markets, as well as their implications for sustainable and responsible management. Upon completing the course, the students will be able to:

• understand the major issues facing multinational organizations doing business in emerging markets.
• explore the characteristics of emerging markets, compare national cultures, and assess strategies for managing cultural and institutional differences between home and host countries.
• strengthen their ability to navigate the complexities of international business in diverse and evolving economic environments such as emerging markets.
• understand and critically discuss sustainability concerns and ethical dilemmas faced by firms operating in emerging markets.

The course also develops the student’s skills in the areas of analytical and critical thinking (students develop an advanced academic understanding by engaging with relevant literature and applying research methods to real-world business cases), oral and written expression, and self-management skills (students learn to identify, formulate, and solve problems autonomously).

Textbook and materials provided in Moodle

Right to participate: Students who are completing the International Business study module