Content Marketing Strategy (open uni, spring-summer 2025, online)

Transform your digital marketing skills and personal brand in this dynamic, fully online course that combines cutting-edge theory with real-world practice. Whether you're aiming to boost your professional presence, launch a personal blog, or drive business growth, discover how to create compelling content that captivates audiences and builds genuine connections. This comprehensive showroom course takes you through the complete content marketing journey: * Learn the evolution and future of content marketing in the digital age * Master the Marketing Media Trifecta: earned, owned, and paid media * Develop powerful storytelling techniques that make you stand out online * Create strategic content frameworks for both personal and professional success * Build practical skills in personal branding, blog creation, content repurposing, and promotion * Learn how to build and engage your own online community Perfect for anyone looking to enhance their digital presence! Whether you're an aspiring influencer, future entrepreneur, or professional wanting to stand out in the job market, you'll learn valuable skills for promoting yourself and your ideas online. Featuring expert sessions from industry leaders and hands-on learning through course content, you'll graduate with both theoretical knowledge and practical tools for success. The skills you learn here go beyond the classroom – they're essential tools for building your personal brand, growing your professional network, and showcasing your expertise in the digital world. No prior marketing experience needed – just bring your creativity and ambition! 3 ECTS | 100% Digital Learning | Boost your digital presence while earning credits!