Digital Marketing and Content Management

After completing the course, the student is able to

• understand basics of digital marketing and digital marketing strategies
• identify and apply digital marketing strategies
• create successful digital marketing plans
• build content strategy
• create targeted and relevant content
• distribute marketing communications to audiences online.

The learning materials of the course include online materials in the Moodle learning environment, recorded lecture content, articles, videos and selected online resources.

In addition, students are encouraged to use platforms and tools such as Google Skillshop and HubSpot Academy as optional supplementary learning resources to support their project work and independent learning.

The course is part of the Savonia Bachelor of International Business degree program.

The course fee is 75 euros for the open university of applied sciences students. Another option is an annual fee of 350 euros, which covers the tuition fees for the next 12 months at the Savonia open university of applied sciences.

High school and vocational school students, unemployed and those who have been laid off can study free of charge at Savonia’s Open University of Applied Sciences.

Graduates from Savonia, high schools or vocational schools in Finland may study Savonia’s Open UAS courses free of charge if the studies are started within one year of graduation. The right to study is valid for one year.