Competence objectives of the study course by module (1-6)
Local cultures and traditions:
• know and identify different local cultures and traditions and be able to design measures to protect them in a tourism context
• know how to apply participatory tools in tourism product development
• understand the importance of interaction and care between humans and other species for the sustainability of tourism
• understand what cultural appropriation is and how to prevent it.
Sustainability communication:
• identify the elements of sustainability communication as part of external and internal communication
• be able to design sustainability awareness communication
• understand what responsible content production is and be able to implement it in a goal-oriented way
• take into account regional and local characteristics in communication.
Partnership and stakeholders:
• understand the role of local stakeholders and other business sectors as partners
• be able to critically evaluate and conceptualise travel chains that support responsible logistics and sustainability
• be able to develop tourism operations sustainably with different stakeholders.
Accessibility and diversity
• be able to design physically, communicatively, attitudinally and digitally accessible tourism
• identify different customer groups, understand the importance of catering for all types of tourists and be able to implement diversity-sensitive customer profiling
• identify the factors affecting the reduction of inequalities and non-discrimination in tourism
• Understand and apply local diversity and inclusion in tourism.
Product development
• be able to consider year-round tourism and local culture as part of product development
• understand how to produce resource-wise services and products, and
• understand the importance of futures thinking in product development.
Assessment of societal impacts
• to be able to assess the implementation of tourism sustainability in local, regional and national policy-making
• to identify indicators of sustainability and critically evaluate tourism monitoring and assessment methods
• to understand the role of tourism in climate change mitigation and adaptation, and
identify actors and factors affecting biodiversity conservation in the context of tourism.
