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Publicerad
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Hanken Svenska handelshögskolan
Principles of Advertising
6 sp
This course provides a practical introduction to the advertising and promotion planning process in today's media environment, as well as gives insights into consumer responses to advertising stimuli. During the course, the students will focus on how to research, select, and buy advertising media. Furthermore, the students decode print and video advertisements and analyze them to understand their influence on consumers. A fundamental understanding of the psychological effects of advertising stimuli on consumers, as well as advertising and promotion planning, is essential for any student who seeks a career in marketing, advertising, or communication.
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Detaljerad information:
Utbildningsområden
Handel, administration och juridik
Omfattning
6 sp
Kod
23172
Arrangör
Hanken Svenska handelshögskolan
Tilläggsuppgifter
open@hanken.fi