Marketing in Practice

Markkinointi (markkinoinnin perusteet)

After completing the study period, the student can:

analyse the current marketing situation in a small or mediumsized company

describe useful strategic and tactical tools to be used for effective and creative marketing in a small or mediumsized company

plan the marketing activities for a small or mediumsized company

apply useful tools in the marketing process of a small or mediumsized company

The material for the studyperiod as well as extra material will be added in itslearning. Videos as well as powerpoint is also found from itslearning.