Integrated Marketing Communications

The student understands the strategic nature of marketing communications and learns to identify different functions of marketing communications, communications' effects on consumers, and understands the marketing communications planning process. The student is able to plan marketing communications and knows their ethical responsibility as a practitioner of marketing communications.

Teaching Language: English

Teaching Period: 2024-2025 Spring III
2025-2026 Spring III

Registration:

Students are expected to be present at 80% of lectures, participation below this will affect grade. The number of students admitted to the course is restricted to 50. Priority is given to (1) Aalto BSc Marketing students (2) Aalto BIZ exchange students, (3) open university students, (4) BIZ students.