Fashion Marketing

Fashion is a hard industry to thrive in. It is fast-paced, requires a keen eye for cultural trends, and requires mastery of both supply chain and talent management. But if you can master marketing in fashion, you are well-equipped to do marketing in any fast-moving consumer industry. 

The course is primarily designed for those pursuing a career in the fashion industry. We dive deep into theory as well as empirics of fashion marketing and emphasize its key characteristics and success factors. The key points of emphasis relate to practices in branding, supply chain management, sustainability and circular economy, retailing, and understanding of business models. As such, the course will also be of high value to aspiring B2C marketing managers working in other fields.

Students will gain...

1. an understanding of the core business and marketing functions within fashion
2. an ability to plan brand positions, retail strategies, and supply chains in fast-moving business contexts
3. valuable insights into management practices in culturally sensitive business areas
4. new perspectives on the culture and production of fashion
5. appreciation for sustainability as a business advantage

Teaching Language: English

Teaching Period: 2024-2025 Autumn I
2025-2026 Autumn II

Registration:

Course participation is limited to 80 students. Priority is given to (1) Aalto students studying in MSc Program of Marketing, (2) CEMS-students, (3) Aalto students studying Sustainable Fashion and Textile Management minor, (4) BIZ exchange students, (5) Open University students, (6) JOO students, and (7) other BIZ students.