Fundamentals of Digital Marketing

Nätundervisning

31.5.2025 - 31.12.2025

2 sp

Online

Tidsschema

Kontrollera informationen på högskolans webbsida

Anmälan eller ansökan till kurs

31.5.2025 - 31.12.2025

Avsatt tid för studier

Tentamensdatum och möjlighet till omtentamen

The course workspace will remain open until the end of the course deadline and all assignments must be completed before the workspace closes.

Tid och plats

In the Canvas online learning environment and Google's Digital Garage service during the duration of the course. See Timing.

Beskrivning

Innehåll och tidsplan

You are able to

analyze current trends in digital services
plan how to use digital sales channels
use digital tools to support marketing

Den studerandes tidsanvändning och arbetsbelastning

The course is worth 2 ECTS credits, which corresponds to approximately 54 hours of student workload.

Undervisningsmetoder

Self-paced online course. The course is completed entirely independently by the end of the course deadline. You will study the material in an online learning environment, which includes study materials and assignments/tests.

Valfria sätt för genomförande

No alternative methods of completion.

Tilläggsuppgifter och anmälan

Pris och anmälningstid

Kontrollera informationen på högskolans webbsida

Gå till högskolans webbplats(Öppnas i en ny flik)

Detaljerad information:

Tidpunkt

31.5.2025 - 31.12.2025

Utbildningsområden

Handel, administration och juridik

Undervisningsspråk

Engelska

Bedömning

Studiematerial

All material needed for studying is in the Canvas workspace. Literature: Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0. Available as an ebook at Laurea Finna library If the course is not completed by the end date of the implementation, the student can enroll in the next implementation. Incomplete assignments cannot be transferred to the next implementation; all tasks must be redone.

Tilläggsuppgifter

Laurea's degree students cannot choose the study unit. Similar content for degree students is offered as a part of study unit HL00BQ81 Digital Marketing and Sales. The course is Bachelor's degree program level. Master's students may also take the course or join to familiarize themselves with the content, but the course cannot be included in a Master's degree. For content-related inquiries, contact the responsible teacher. For other inquiries, email mooc@laurea.fi.

Arrangör

Laurea-ammattikorkeakoulu

Läge

Laurea Verkkokampus

Lärare

Heli Kulomaa, lärare

Lassi Virtanen, lärare