Interactive customer experience in digital platforms

15.2.2027 - 15.3.2027

5 cr

Registration open

Face-to-face

This is a Master’s level advanced course that requires applicable higher education studies in the field. Please also check prerequisites.

Drivers and competitive dynamics of data-driven business; 2. Business models and combinatory innovations in digital platforms; 3. Management of customer experience, customer interactions and customer journeys. 4. Management of strategic marketing channels in digital platforms.

Contains

Check the institution’s website for the required studies.

No active implementations at present.

Additional information and registration

Price and registration period: Check on the university's website

Go to the institution's website(Opens in a new tab)

Additional information:

Fields

Business, administration and law

Scope

5 cr

Code

MARK3076

After completing the course, the student will be able to:

Knowledge and Understanding

Understand the drivers and competitive nature of data-driven business on digital platforms
Understanding customer experience building as an interactive and dynamic process

Academic skills
Problem solving and decision-making
3. Identify and analyze elements of customer experience and customer journeys
4. Identify and evaluate opportunities, challenges and business development areas for data-driven business

Analytical and critical thinking
5. Understand how marketing thinking has evolved over time
6. Identify research gaps and suggest further research questions in the form of a topic paper

Transferable skills
Communication skills (oral and written communication, presentation skills)
7. Make written reports and presentations.

Organiser

University of Vaasa

Contact details

avoinyo@uwasa.fi

029 449 8004

Belongs to themes:

Change management and analytics

Information and features