Information and features
Published
(Updated )
University of Vaasa
Marketing Competence Development
5 cr
The course introduces students to the content of marketing expertise (knowledge and skills) and the current phenomena of marketing from different perspectives. The focus is on identifying and connecting one's own competence to the needs of modern working life. The tasks utilize academic research data, publications and studies for the business community, seminar visits and interviews with marketing experts. Course themes are: What is marketing competence and how can I gain marketing expertise?; Contemporary marketing phenomena and business renewal needs; Marketing graduate in work life.
Contains
Check the institution’s website for the required studies.
No active implementations at present.
Additional information and registration
- Price and registration period
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Additional information:
Fields
Business, administration and law
Scope
5 cr
Code
MARK3053
Organiser
University of Vaasa
Contact details
avoinyo@uwasa.fi
029 449 8004