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Published
(Updated )
University of Vaasa
Qualitative Marketing Research
This is an advanced-level course in a master’s degree programme. Please read the prerequisite requirements carefully before enroling in the course!
5 cr
This is a Master’s level advanced course that requires applicable higher education studies in the field. Please also check prerequisites
Qualitative research methods applied in the analysis of a company's marketing activities, such as the production of customer and consumer insights, as well as those used in master's thesis. The construction of qualitative research designs and the fundamental principles and applications of various data collection and analysis methods, such as interviews, observation, content analysis, visual analysis, discourse analysis, narrative research, and case study research. Criteria for assessing the trustworthiness of qualitative research findings.
Contains
Check the institution’s website for the required studies.
No active implementations at present.
Additional information and registration
- Price and registration period
Check on the university's website
Additional information:
Fields
Business, administration and law
Scope
5 cr
Code
MARK3038
Organiser
University of Vaasa
Contact details
avoinyo@uwasa.fi
029 449 8004