Consumer Behaviour

27.10.2026 - 10.1.2027

5 cr

Online

The course examines the role of consumption in society and envisions future consumption trends. It is based on a conceptual understanding of consumer behavior, considering consumers as individual decision-makers, group members, and cultural actors. Additionally, insight about consumers and consumption is gathered in real consumption situations.

Contains

Check the institution’s website for the required studies.

No active implementations at present.

Additional information and registration

Price and registration period: Check on the university's website

Go to the institution's website(Opens in a new tab)

Additional information:

Fields

Business, administration and law

Scope

5 cr

Code

AYMARK2009

Knowledge of the discipline:
After completing the course, the student is able to

define and understand the basic concepts related to consumption and the fundamental processes guiding consumer behavior.
identify and envision trends that affecet consumption
interpret and apply consumer insight in marketing decision-making

Academic skills:
After completing the course, the student is able to

acknowledge different theoretical perspectives on consumer behaviour
reflect consumer behaviour concepts in relation to different contexts of consumption

Transferable skills:
After completing the course, the student is able to

function as an active member in team interactions and contribute to its results

Organiser

University of Vaasa

Contact details

avoinyo@uwasa.fi

029 449 8004

Belongs to themes:

Society and interaction

Information and features