Global Trends in Branding

Knowledge of the discipline

After completing the course, the student should be able to
• Define and understand concepts related to branding and global branding.
• Identify aspects related to internationalization, globalisation, glocalisation and hyperlocalization of brands.
• Demonstrate an understanding of the forces shaping trends and megatrends.

Academic skills

After completing the course, the student should be able to illustrate how trends may influence brands and their management through an applied group project. The course also supports the development of your skills in the areas of

• Initiative and problem-solving
• Curiosity and imagination
• Analytic and critical thinking

Transferable skills

After completing the course, the student is able to

• collaborate in cross-cultural teams
• give peer feedback
• make use of appropriate written and audiovisual presentation techniques

Collection of videos and articles in Moodle