Customer Experience Management

Recommended: Basic introductory marketing course

The intended learning outcomes are that after this course, you will be able to:

• Understand the fundamentals of customer experience
• Apply relevant methods for analyzing customer experience
• Identify potential challenges with managing customer experience
• Develop and present a structured written report on customer experience management
• Demonstrate effective teamwork and responsibility in collaborative group projects
• Identify and explain ethical concerns related to customer experience management

To be specified by the instructor

Former AYMARK2048 Service Marketing. The content is overlapping with the former course, so it cannot be completed by students who have already taken Service Marketing.