Customer Value-Centric Business Development

Bachelor's degree.

This is a Master’s level advanced course that requires applicable higher education studies in the field. Please also check prerequisites.

Knowledge and Understanding:

• Understands the principles of customer value-driven business development and its role in strategic decision-making across different industries.

Academic Skills (Problem-Solving and Decision-Making, Analytical and Critical Thinking)

• Can appropriately apply key concepts and analytical tools to the analysis and implementation of customer value-driven business.
• Has practiced reading academic research articles and can analyze, evaluate, and synthesize them in a well-founded manner to support empirical business research and decision-making.

Generic Skills

• Can acquire information from a primary data source (e.g., can plan and conduct an interview).
• Can produce a written analytical case report.

Article and supplementary material package.

Eligibility: Students enrolled in the Master’s Program in Marketing Management.