Artificial Intelligence and Machine Learning in Marketing

4.11.2026 - 31.12.2026

5 cr

Face-to-faceOnline

This is a Master’s level advanced course that requires applicable higher education studies in the field. Please also check prerequisites.

The course has seven learning cycles (LCs):

LC1: Introduction to AI and ML
LC2: Working with data
LC3: Algorithms in marketing
LC4: Generative AI
LC5: Data science teams
LC6: ML in production
LC7: Ethics in AI

Each learning cycle lasts one week. Students are expected to actively participate in lectures and other activities throughout the course.

Contains

Check the institution’s website for the required studies.

No active implementations at present.

Additional information and registration

Price and registration period: Check on the university's website

Go to the institution's website(Opens in a new tab)

Additional information:

Fields

Business, administration and law

Scope

5 cr

Code

MARK3071

This course aims to develop students' understanding of basic machine learning and artificial intelligence concepts and their practical applications in marketing while building the ability to frame marketing challenges as machine learning problems and distinguish between classical and generative AI approaches. Students will gain critical thinking skills to recognize the limitations of AI technologies, avoiding misconceptions about AI capabilities, and will learn to communicate technical AI concepts to others. The course cultivates interpersonal competencies for managing data science teams alongside an understanding of ethical AI principles, sustainability implications of AI implementation, and organizational challenges associated with deploying machine learning models. Ideally, students develop confidence in working with technical concepts.

Organiser

University of Vaasa

Contact details

avoinyo@uwasa.fi

029 449 8004

Belongs to themes:

Renewal of working life and competence

Information and features