Analytics in Practice

Basic knowledge of business analytics, such as Advanced Management Accounting and Business Intelligence and Data Analytics arranged by UVA.

By the end of the course, the student will be able to: identify strategic opportunities for utilizing data across different industries, identify relevant data sources and opportunities for data utilization for a selected business process, solve business problems by identifying various applications for analytics and artificial intelligence, identify strategic, tactical, and operational factors affecting pricing, understand the role and potential of analytics in supporting business pricing decisions, analyze data using analytics tools in the role of a business analyst, apply analytics in decision-making, solve business problems using data, and critically examine the field using scientific research.

The course supports career readiness by developing students' IT skills, analytical thinking, critical thinking, presentation skills, and teamwork abilities. During the course, students will also gain an understanding of self-study and career opportunities in the field of data analytics.

• Teaching materials and other materials provided or indicated by the teachers.
• Scientific articles announced in Moodle.
• Efraim Turban, Ramesh Sharda, and Dursun Delen (2017 or later edition). Decision Support and Business Intelligence Systems. As applicable.

Right to participate:Master's Degree students in Accounting and Auditing, with a limited number of students from collaborative subjects (five students from Marketing Management and five students from Information Systems Science Master's Programs).

Note: Due to small group work and presentations, the number of participants in the course is limited. A maximum of 40 students will be admitted to the course, primarily based on the order of registration.

Registration for students in the Master's Programs in Accounting and Auditing and Marketing Management is done in Peppi. Five students from the Information Systems Science Master's Program will be admitted.