Course
Published
(Updated )
South-Eastern Finland University of Applied Sciences
Customer experience management
From
5 cr
Online
By the end of this course, students should be able to:
• Know and apply the most important tools and techniques used to create compelling customer experiences like Design Thinking Method
• Know and be able to use in creating customer experiences the latest research on consumer behavior, human decision making
• Know the difference between B2C and B2B settings and its implication for CEM
• Know and apply the strategy of CEM in marketing and management in general
• Know how to analyze and create the customer journey map
Additional information and registration
- Price and registration period
Check on the university's website
Additional information:
Fields
Services
Scope
5 cr
Code
AV00FH73
Organiser
South-Eastern Finland University of Applied Sciences