Social marketing in health promotion

9.9.2026 - 24.11.2026

6 cr

Registration period closed

Concepts and theoretical background of social marketing. Components and applications of marketing to promote health behavior and attitude change. Ethical aspects of social marketing. Methods of social marketing. Designing and evaluating social marketing intervention.

Contains

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Additional information:

Fields

Health and welfare

Scope

6 cr

Code

TL00DE90

The student is able to define the key concepts of social marketing and describe the theoretical background, to identify the uses and methods of social marketing in health promotion,and to demonstrate the implementation of key ethical principles guiding social marketing in interventions. The student is able to design a social marketing intervention to be applied to a real health problem or situation and justify the solutions of a social marketing plan, and can analyze the criteria for assessing social marketing and make appropriate use of criteria for the various stages of intervention.

Organiser

University of Eastern Finland

Belongs to themes:

Health and well-being

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