Introduction to Marketing

This study unit is taught in Finnish. The translation has not been updated after 31 July 2023. Please change the language to Finnish in Peppi and read the description in Finnish.

Student can
identify the role of marketing in the Western market economy
name the main tasks and basic processes of marketing
Define basic marketing tools
apply what has been learned from the lecture materials in the exercises
report the results of teamwork
critically evaluate marketing trends

This course unit develops the following generic competences: critical thinking, interaction and communication.

Materials given by teacher

From 1.8.2023
Language of instruction: Finnish
Number of students in contact teaching max 100. Preference for business students, others in the order of registration.
A nationwide online course of the LITO Basic Business Studies module called Basics of Marketing and Sales (5 cr) is also available for non-major students. Check for more information from Peppi, course number 5215903.

Until 31.7.2023
Language of instruction: Finnish
Number of students in contact teaching max 120. Preference for students with a bachelor's degree in business administration and then others in the order of registration.
A nationwide online course in Basics in Marketing and Sales (5 cr) is also available for non-major students. Check for more information from Peppi, course number 5215903.