Introduction to Digital Selling

Want to understand how value is created in digital sales? This course covers goal‑setting, buyer personas and online sales practices. You learn how to build customer value and manage smooth sales processes in digital environments.

1.8.2026 - 31.8.2027

1 cr

Start learning right away

Online

This course will cover the next six topics:
• Introduction to digital selling
• How to you set goals and track process in digital sales?
• How can you use buyer personas in digital sales?
• How do you help and create value to customers instead of pushing?
• How do you convert leads into customers?
• How do you do selling 100% online?

Contains

Check the institution’s website for the required studies.

No active implementations at present.

Additional information and registration

Price and registration period: Check on the university's website

Go to the institution's website(Opens in a new tab)

Additional information:

Fields

Business, administration and law

Scope

1 cr

Code

NN00HD33

This course provides an introduction into digital sales. During this online course student will get an overview of different areas of digital selling including social selling, using buyer personas and organizing online sales meetings.

After completing the course student
• will have a basic understanding what digital sales consists of
• know how to set and measure goals in digital sales
• know how to use buyer personas
• understand how to create value in online world
• describe the basic steps on customer journey
• know how to organize an online sales meeting

Organiser

Tampere University of Applied Sciences

Contact details

avoinamk@tuni.fi

Belongs to themes:

New technologies

Study voucher

Information and features