Introduction to Digital Marketing

How does digital marketing actually work? This course introduces key elements of strategy, goal‑setting and digital platforms. You gain a solid understanding of essential tools and learn how to apply them to develop your professional skills.

4.8.2025 - 31.8.2026

1 cr

Registration open

Online

• Introduction to digital marketing
• How to make a digital marketing strategy?
• How to set goals in digital marketing?
• How to use different digital channels and platforms for digital marketing purposes?
• How can you benefit from marketing automation and scheduling posts?
• How do you measure digital marketing?

Contains

Check the institution’s website for the required studies.

No active implementations at present.

Additional information and registration

Price and registration period: Check on the university's website

Go to the institution's website(Opens in a new tab)

Additional information:

Fields

Business, administration and law

Scope

1 cr

Code

NN00HD32

This course gives an overview on modern digital marketing. During this course you will learn basics about digital marketing strategy, marketing automation and using different digital platforms for marketing purposes.

After completing the course student
• will have a basic overview on different areas of digital marketing
• is able to describe what kind of topics to cover in digital marketing strategy
• know how to set goals in digital marketing
• have introductory level knowledge on digital platforms and automation
• will know about measuring digital marketing

Organiser

Tampere University of Applied Sciences

Contact details

avoinamk@tuni.fi

Belongs to themes:

New technologies

Information and features