Basics of Marketing

23.9.2026 - 21.11.2026

4 cr

Registration open

Online

Meaning and tasks of marketing in business
Modern marketing thinking
Marketing environments
Segmentation
Tools of the marketing mix

Contains

Check the institution’s website for the required studies.

No active implementations at present.

Additional information and registration

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Additional information:

Fields

Business, administration and law

Scope

4 cr

Code

LT00DS04-3004

The student masters the basic concepts of marketing. The student is able to work in a marketing-oriented and customer-focused manner in a changing operating environment. The student can draw conclusions in a shifting marketing landscape. The student understands the importance of a customer-oriented approach and the role of marketing in developing an organization’s operations. The student is able to work flexibly with various internal and external customers. The student understands the overall framework of marketing tools and can apply marketing methods in practical situations.

Assessment scale

The workload of the course is measured in a way that, in order to acquire the knowledge required for the course, one credit corresponds to an average of 27 hours of work done by the student. The actual need for time varies from individual to individual, e.g. due to previous expertise.

Total workload 108 hours:

Starting lessons in Teams 2h
Video lessons in Moodle, appr. 10 h
Studying other materials online 20 h
Weekly exercises 30 h
Independent study 38 h
Preparing to the online exam 6h
Online exam 2h

Organiser

Seinäjoki University of Applied Sciences

Belongs to themes:

Study voucher

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