Principles of Marketing

15.3.2027 - 9.5.2027

5 cr

Face-to-face

During the course, following themes will be discussed: 1) Basic concepts and phenomena: e.g., value creation in customer relationships and marketing in different contexts, 2) Strategic tools of marketing and latest trends 3) Basics of consumer behavior, 4) Marketing and sustainable development, 5) B-to-B marketing and sales, 6) Digital marketing, 7) Distribution channels and networks.

Contains

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Additional information and registration

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Fields

Business, administration and law

Scope

5 cr

Code

724106P

Upon completion of this course, students are able to define the strategic role of marketing in the organization, likewise define basic concepts of marketing related to strategic perspectives, consumer behavior, sustainable marketing, B-to-B marketing, marketing communications and marketing channels/networks. After completing this course, the student is able to differentiate variety of marketing logics in variety of contexts (for example, differences between consumer marketing and B-to-B marketing). The student is able to use concepts of marketing to aid decision making and evaluate the suitability of these decisions from customer viewpoint and in different contexts. In addition, the student learns the principles of teamwork and the related interaction, and becomes familiar with the basics of responsible business.

Organiser

University of Oulu

Contact details

avoin.yliopisto@oulu.fi

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Study voucher

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