Information and features
Published
(Updated )
Metropolia University of Applied Sciences
Marketing Research
Gain hands-on skills in both quantitative and qualitative marketing research, master data analysis, and learn to apply research-driven insights in real-world business scenarios – progressing from foundational concepts to expert-level expertise.
5 cr
• Use of research data in marketing
• Quantitative and qualitative research methods
• Stages and sampling methods of the research process, designing questionnaires and interview frameworks, data collection and analysis
• Research data analysis, reliability of results, result reporting
Contains
Check the institution’s website for the required studies.
No active implementations at present.
Additional information and registration
- Price and registration period
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Additional information:
Fields
Business, administration and law
Scope
5 cr
Code
LC00FE49
Organiser
Metropolia University of Applied Sciences
Contact details
avoinamk@metropolia.fi