Marketing and Business

What does marketing consist of, and how is it related to a company’s financial decisions? The course provides an inspiring introduction to the basic concepts of marketing, productisation and brand building, as well as the key operating principles of business economics.

1.8.2026 - 31.12.2027

5 cr

Registration open

Online

This study course introduces the basic concepts of marketing in an inspiring way, and opens up many aspects, for what reasons and how it is done both in private and public sector. The content consists of presentations and video speeches of representatives from work life – a CEO of a media agency, a brand manager from the Association of Finnish Work and a digital marketing specialist of a B2B communication agency. Related exercises and assignments enhance the learning process of a student. The basics of business consist of an introduction to strategy, leadership, budgeting, pricing, and cost accounting.

Contains

Check the institution’s website for the required studies.

No active implementations at present.

Additional information and registration

Price and registration period: Check on the university's website

Go to the institution's website(Opens in a new tab)

Additional information:

Scope

5 cr

Code

XX00EM82

On completion of the study course, the student

Understands what marketing is, why is it needed, and of which elements it consists of
Understands the operational environment of marketing efforts
Masters the basic concepts in the field of marketing
Masters the basics of productizing, branding and digital marketing
Is able to apply the received knowledge to the homework of the course
Is able to recognize aspects and deeds of marketing in everyday life situations
Understands the basic functions of a company eg. the importance of strategy, the main principles of leadership, budgeting, pricing and accounting.

Organiser

Metropolia University of Applied Sciences

Contact details

avoinamk@metropolia.fi

Information and features