Information and features
Course
Published
(Updated )
Metropolia University of Applied Sciences
15 Steps to Productisation – This Is How It’s Done
Learn to package your competence, product, or service so that the customer immediately understands its value. The course provides useful information on the customer’s purchasing process, pricing, and branding. Essential knowledge for anyone who sells, markets, or builds a business.
5 cr
Registration open
Online
- The Anatomy of Productisation: What does it mean in theory and, more crucially, in practice?
- Strategic Objectives: How do we remove friction from the buying process?
- The Art of Pricing: How to value a service effectively?
- Productising Unique: Can one-off, bespoke solutions be transformed into products?
- The Problem-First Approach: Why successful productisers learn to love client headaches.
- The Buyer’s Journey as a Product Feature: Integrating the customer path into the solution itself.
- Branding the Intangible: How to bestow a distinct identity upon a product or service.
-Storification for Differentiation: Creating a narrative that cuts through market noise.
Contains
Check the institution’s website for the required studies.
No active implementations at present.
Additional information and registration
- Price and registration period
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Additional information:
Fields
Information and communication technologies
Scope
5 cr
Code
TT00GX89
Organiser
Metropolia University of Applied Sciences
Contact details
avoinamk@metropolia.fi