Course

Published

(Updated )

Metropolia University of Applied Sciences

15 Steps to Productisation – This Is How It’s Done 5 ECTS

15 steps to productisation: learn what productisation means in practice, how to make purchasing easy, how to price and brand a service, and how storytelling creates distinctiveness – an online study unit in Moodle with no prior knowledge requirements.

5 cr

Online
  • The Anatomy of Productisation: What does it mean in theory and, more crucially, in practice?
  • Strategic Objectives: How do we remove friction from the buying process?
  • The Art of Pricing: How to value a service effectively?
  • Productising Unique: Can one-off, bespoke solutions be transformed into products?
  • The Problem-First Approach: Why successful productisers learn to love client headaches.
  • The Buyer’s Journey as a Product Feature: Integrating the customer path into the solution itself.
  • Branding the Intangible: How to bestow a distinct identity upon a product or service.
    -Storification for Differentiation: Creating a narrative that cuts through market noise.

Contains

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No active implementations at present.

Additional information and registration

Price and registration period

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Additional information:

Fields

Information and communication technologies

Scope

5 cr

Code

TT00GX89

Organiser

Metropolia University of Applied Sciences

Metropolia University of Applied Sciences

Contact details

avoinamk@metropolia.fi