Service Design

You will learn what service design is in theory and you are able to use the service design tools and methods in practise with the project organization. You will use tools and methods such as: desk research, contextual interviews, persona, customer journey, ideation tools, voting and deciding, concept creation and business model canvas.

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

Main themes of the study unit: • Principles of service design process and tools in theory and practice • Developing the service design concept based on a real business assignment by partner organization • Use of AI in a Service Design Process Mandatory session ( see schedule in Tuudo): - Orientation session - Kick off, Client Brief - 5 x Guidance sessions, Minimum 2/3 of team members mandatory presence in guidance sessions. - Client presentation Structure and implementation of the course (Part 1 and Part 2): Part 1.) Service Design Theory -Course in Canvas (3 Ects) – Individual Study during 5 weeks from Orientation. -> Important note! Successful completion of Part 1. Theory course by given deadline is a Pre-Requisite for Participation to the Part 2. Project The Student will not be accepted to the Part 2 Project, if Theory-Cource has not been successfully completed. Part 2.) Service Design Project (7 Ects) - In Learning Teams + Return of Team Service Design Portfolio and individual Buddy Check. -> Project will be carried out in learning teams including kick off, five (5) project guidance sessions, project presentation session and returning the final portfolio, Buddy Check Self and Peer evaluation. The learning teams will work both in the project guidance sessions and between the guidance sessions according to the schedules agreed by the learning teams themselves. Minimum 2/3 of team members mandatory presence in guidance sessions. We will utilize the Miro online-platform during the whole Part 2 Design project work. Learning teams will develop a service concept for an organization provided by the instructors. Learning teams will be established at the beginning of Part 2.

According to the degree regulations (2024), Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence. Further information in the student intranet. You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.