Basics of Marketing

1.8.2026 - 31.7.2027

6 cr

Registration period closed

Core studies

In the Basics of Marketing course, students learn the basic concepts and starting points of marketing. They are applied in practice by analyzing the operating environment, means of competition and brand decisions. We also go through the special features of international and digital marketing, as well as sales and customer management.

Worklife cooperation: Professor Sami Sykkö's guest lectures with company leaders as visitors.

Contains

Check the institution’s website for the required studies.

No active implementations at present.

Additional information and registration

Price and registration period: Check on the university's website

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Additional information:

Fields

Business, administration and law

Scope

6 cr

Code

A130A0010

After the course, students understand

• the key concepts of marketing, international marketing and the starting points of marketing thinking

• the importance of internal (e.g. SWOT) and external (e.g. PESTE) analyses in the company's marketing

• competitive means of marketing (marketing mix, 4P) and know how to apply them at a basic level in the company's marketing planning

• the importance of the brand as a success factor for the company

• sales and customer relationship management as part of marketing

· fundamentals of digital marketing

Students can

· produce a marketing plan using strategy tools

In addition, the course develops business thinking, the application of theoretical knowledge to practice, and group and communication skills.

Organiser

LUT University

Belongs to themes:

Sustainable development and growth

Study voucher

Information and features