Information and features
Published
(Updated )
Karelia University of Applied Sciences
Communication, Marketing and Image Management
3 cr
Starting points: Purpose, strategy, values, goals and target groups
Internal communications
Communication plan
Core messages, communication responsibilities, communication channels, implementation
External communication
Marketing communication plan
7P (product, price, place, promotion, people and customers, processes and physical environment
Event communication: goal, customer promise, marketing channels, (sales channels), marketing timing (teasers, sign-up / ticket sales, marketing communication during the event and after-sales), experientiality (relevance, storytelling, memories vs. pricing / coverage), tracking, analysis
Information
Image management
Image, its creation and management
Reputation and reputational risk
Contains
Check the institution’s website for the required studies.
No active implementations at present.
Additional information and registration
- Price and registration period
Check on the university's website
Additional information:
Fields
Arts and culture
Scope
3 cr
Code
HM10025-3006
Organiser
Karelia University of Applied Sciences
Contact details
opin@karelia.fi