Information and features
Course
Published
(Updated )
Karelia University of Applied Sciences
Marketing research in a nut shell – brief introduction to business research
From
1 cr
Registration open
Online
The course is tailored for those planning to become entrepreneurs or already working as an entrepreneur
- What is marketing research?
- Definition and objectives of marketing research
- Types and uses of marketing research
- Why do we do marketing research?
- In support of business decisions
- Understanding customer behaviour
- Develop a marketing strategy
- How is marketing research carried out?
- Defining the research problem
- Develop a research plan
- Data collection and analysis
- Interpretation and reporting of research results
Contains
Check the institution’s website for the required studies.
No active implementations at present.
Additional information and registration
- Price and registration period
Check on the university's website
Additional information:
Fields
Business, administration and law
Scope
1 cr
Code
HM10106
Organiser
Karelia University of Applied Sciences
Contact details
opin@karelia.fi