Strategic Marketing (Master School)

12.1.2026 - 31.12.2026

5 cr

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Strategic marketing as part of strategic management
Basic marketing processes in business strategy
Strategic analysis of the marketing environment of a company
Changing customer needs and trends, the value of the customer relationship
Customer-oriented development of activities and products
The role of brand and image in business strategy
Implementing strategic marketing in companies

Contains

Check the institution’s website for the required studies.

No active implementations at present.

Additional information and registration

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Additional information:

Fields

Business, administration and law

Scope

5 cr

Code

AV00CY08

The student understands the importance of strategic marketing thinking as part of the company's
business strategy development. He/she will have an overview of the tasks of marketing and
processes of marketing in the strategic management of a company's business model. The student will be able to
marketing concepts and can analyse the strategic marketing strategies of a company in a customer-oriented way.
strategic development opportunities and needs in a changing business environment in a customer-oriented manner.

Organiser

KAMK University of Applied Sciences

Contact details

avoinamk@kamk.fi

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