Information and features
Course
Published
(Updated )
University of Jyväskylä
Introduction to Corporate Communication
From
5 cr
Core studies
This study module introduces the key concepts of corporate communication in contemporary organizations. The course provides an overview of:
- Corporate identity, branding and reputation
- Communication strategy and management
- Specific fields of corporate communication; employee communication, change communication, media relations, social media, crisis communication and corporate social responsibility
- Research and measurement
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Contains
Check the institution’s website for the required studies.
No active implementations at present.
Additional information and registration
- Price and registration period
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Additional information:
Fields
Business, administration and law
Scope
5 cr
Code
YTTP1150
Organiser
University of Jyväskylä