Service Design Management

Purpose of the course
In the course, you will learn how to manage a service design project and how service design can be used to develop organisations to be more customer-oriented, people-oriented and competitive.

Competences

Service management
You master the knowledge base of service management and are able to evaluate, analyse and apply it critically. You are able to utilise specialised problem-solving skills and practices in management and its research.

Internationality and multiculturalism
You are able to interact, communicate and develop activities internationally in your own field of expertise.

Operating in a workplace
You utilise the opportunities of technology and digitalisation in development and management.

Proactive development
You produce new information and reform operating methods, combining
competence in different fields. You are able to implement research, development and innovation projects and apply different research and development methods. You are able to develop new customer-oriented, sustainable and economically viable solutions, anticipating the future.

Learning outcomes
You know the principles of service development and several service design methods. You know the basics of managing the service design process, and you have the skills to manage a service design project. You understand how a multidisciplinary creative team and iterative practice can be managed successfully. You understand the principles of strategic user-oriented development work.

Penin, L. (2019). Designing the invisible. Bloomsbury Publishing.