Consumer Protection and Marketing Law

The Finnish legal system
Legal action and legal capacity
Conclusion and termination of contract
Form, content and interpretation of contracts
Legal practice

The object of the course
From the consumer and entrepreneur point of view, marketing and competition law is an integral part of everyday activities, and familiarity with public procurement operations is becoming increasingly important, so there is demand for experts in the field.

Course competences
Business competence
The students possess at least an advanced beginner’s skills in the practical tasks of the specialisation option.
Learning to learn
Student is able to acquire, critically assess and appropriately apply the national and international knowledge base and practices of their field.
Ethics
Is able to take responsibility for their own actions and their consequences and reflects on them in accordance with the ethical principles and values of their field.
Working in working life.
Utilises the opportunities offered by technology and digitalisation in their work.

The learning objectives of the course
You are familiar with the legislation governing marketing, competition law and public procurement and their general principles. You are familiar with the principles related to consumer protection. You are aware of the prohibited means of competition between companies. You are able to describe the procurement procedure applied in public procurements. You recognise the legal question at stake in the court case.

Lecture materials, relevant legislation; Recommended eBooks:
Viitanen, K. 2017. Markkinointioikeus. Hesinki. Kauppakamari Verkkoaineisto.
Koivumäki, E. & Häkkänen, P. 2018. Markkinointijuridiikka 2018. Helsinki. Kauppakamari.
Paloranta, P. 2008. Markkinointioikeus käytännössä. Helsinki. Talentum.
Kuoppamäki, P. 2018. Uusi kilpailuoikeus. Helsinki. Alma Talent Pro.
Eskola, S., Kiviniemi, E., Krakau, T. & Ruohoniemi, E. 2017. Julkiset hankinnat. Helsinki. Alma Talent