Responsible Marketing Communication

In this nonstop course, you will gain a comprehensive, work-life-oriented understanding of marketing communications — from brand thinking and content creation to promoting responsible consumption and advertising regulation.

8.9.2025 - 31.7.2026

5 cr

Registration open

Online

Marketing communication

Brand thinking

Content creation for social media channels

Regulation of advertising in Finland

Promoting responsible consumption

Contains

Check the institution’s website for the required studies.

No active implementations at present.

Additional information and registration

Price and registration period: Check on the university's website

Go to the institution's website(Opens in a new tab)

Additional information:

Fields

Services

Scope

5 cr

Code

MM00CJ23

Purpose of the course:
The purpose of the course is to familiarize yourself with marketing communication methods and brand thinking. In addition, the purpose is to examine the promotion of responsible consumption through marketing communications.

Competences:
Service Business
Operating in a workplace
Ethics

The aim of the course:
You know how to use different methods of marketing communication, get to know brand thinking and learn to produce content for social media. You can also evaluate the effectiveness of marketing communications from the viewpoint of responsible consumption.

Organiser

Jamk University of Applied Sciences

Belongs to themes:

Education and learning

Renewal of working life and competence

Global diversity and equality

Society and interaction

Sustainable development and growth

Information and features