Information and features
Course
Published
(Updated )
Jamk University of Applied Sciences
Services Marketing
The course creates a basic understanding of the service business for you. Most of Western economies are service economies. You gain a critical understanding how services differ from products. The course opens up a door for you to advanced studies and to the practical application of service logic.
5 cr
The use of service quality thinking in analysing customer experience
Service marketing differenses from product marketing
Analysyses of markets and the basics of marketing research
Basics of consumer behaviour and decision-making
User experience and digital marketing
Additional information and registration
- Price and registration period
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Additional information:
Scope
5 cr
Code
HM00CA15
Organiser
Jamk University of Applied Sciences