Marketing Planning

The object of the course
When you complete this course, you will be familiar with the key theories, models and concepts related to marketing planning. You become familiar with the significance of data and customer information as a starting point for planning and consider the importance of responsibility as part of marketing. You will learn about different channels and their role, as well as how to utilize the different tools related to them. You are able to implement a marketing plan.

Course competences
Business competences: The student has a broad-based understanding of the business (marketing, services, management, finances, law, etc.).
Proactive development: Student is able to seek customer-oriented, sustainable and economically viable solutions, anticipating the future of their field.

The learning objectives of the course
In this course, you will become familiar with the key theories, models and concepts of marketing planning. You utilise the opportunities offered by digitalisation as a starting point for planning and analyse the results from the perspective of continuous development and sustainable development. You understand the role of different channels and acquire related tool skills. You recognize the strategic importance of the marketing plan for the marketing of the company. You apply skills to make a marketing plan.