Marketing in practice

Students

• are familiar with the different channels of marketing and digital marketing and know how they are utilized
• understand the characteristics, significance, possibilities and practices of marketing within their professional field
• can draft a marketing plan and understand the cost structure of the measures
• can plan and implement marketing
• can draft a marketing plan and understand the cost structure of the measures

Kirjallisuus
Artikkelit
Blogit
Videot
Podcastit

Students
• have command of different field-related sales and marketing methods
• have command of professional communication and media skills

The 5 ECTS study unit consists of two parts:
Basics of marketing 3 ECTS
Marketing project 2 ECTS