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Published
(Updated )
Hanken School of Economics
Principles of Advertising
6 cr
This course provides a practical introduction to the advertising and promotion planning process in today's media environment, as well as gives insights into consumer responses to advertising stimuli. During the course, the students will focus on how to research, select, and buy advertising media. Furthermore, the students decode print and video advertisements and analyze them to understand their influence on consumers. A fundamental understanding of the psychological effects of advertising stimuli on consumers, as well as advertising and promotion planning, is essential for any student who seeks a career in marketing, advertising, or communication.
Contains
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No active implementations at present.
Additional information and registration
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Additional information:
Fields
Business, administration and law
Scope
6 cr
Code
23172
Organiser
Hanken School of Economics
Contact details
open@hanken.fi