Digital marketing, sales processes and customer path

Understanding Digital Marketing: The student comprehends the fundamental concepts of digital marketing and its role in the contemporary business environment. They can analyze the impact of digital marketing on consumer behavior and purchasing processes. The student is capable of recognizing and evaluating the roles of various digital channels in marketing.
Sales Process Management: Understanding the basic principles and stages of sales processes. The student can apply sales techniques and strategies in various sales scenarios. They are proficient in analyzing and assessing the effectiveness of sales processes while identifying areas for improvement.
Customer path: The student comprehends the significance of customer understanding in business and its influence on customer loyalty. They can identify and analyze customer needs, expectations, and behavioral patterns. The student can apply customer understanding to support business strategies and product development.

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