Online teaching
Published
(Updated )
Laurea-ammattikorkeakoulu
Fundamentals of Digital Marketing
Online teaching
2 cr
Online
Schedule
Check on the university's website
Registration or application for course
Time reserved for studying
Exam and resit dates
The course workspace will remain open until the end of the course deadline (see Timing), and all assignments must be completed before the workspace closes.
Time and place
In the Canvas online learning environment and Google's Digital Garage service during the duration of the course. See Timing.
Description
Content and dates
Digital marketing knowledge and tools are essential in todays business. In this study unit, you will complete a digital marketing certification and get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule.
The student is able to
- analyze current trends in digital services
- plan how to use digital sales channels
- use digital tools to support marketing
Students will complete a part of the course on Google's Digital Garage service.
Learner's time use and workload
1 ECTS credits = 27 hours of work
Teaching methods
Self-paced online course. The course is completed entirely independently by the end of the course deadline. You will study the material in an online learning environment, which includes study materials and assignments/tests. No personal feedback will be provided on the assignments.
Optional complete methods of the study option
No alternative methods of completion.
Additional information and registration
Price and registration period
Check on the university's website
Additional information:
Dates
Fields
Business, administration and law
Languages of instruction
English
Assessment
Learning materials
Additional information
Organiser
Laurea-ammattikorkeakoulu
Location
Laurea Verkkokampus
Teachers
Heli Kulomaa, teacher
Lassi Virtanen, teacher