Digital Marketing and Sales

Flerformsundervisning

5.10.2025 - 31.12.2025

10 sp

OnlinePå plats

Tidsschema

Kontrollera informationen på högskolans webbsida

Anmälan eller ansökan till kurs

5.10.2025 - 31.12.2025

Avsatt tid för studier

Tentamensdatum och möjlighet till omtentamen

Kick-Off (mandatory participation): Monday 6th of October at 12.30-14.30 It is also mandatory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. The presentation seminar of the project work in the last days of the project study is mandatory for each group member participating to the project work. Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap. According to the degree regulations (2024) "the student must be present at the first contact lesson or notify the teacher in charge of their absence to confirm their participation in the study. Registration will be rejected if the student does not report their absence at the start of the study or the reason for the absence cannot be considered justified. Another student can be taken in their place. In project studies the first contact lesson is the first meeting of the project team and guiding lecture(s).

Tid och plats

Please refer to the Timetable Engine at https://lukkarit.laurea.fi/ for the schedule information. Laurea reserves the right to modify the timetable.

Beskrivning

Innehåll och tidsplan

The student is able to - analyze traffic in digital channels - plan digital customer experience - plan marketing and sales for digital channels - use digital tools in marketing and sales - apply regulations for digital business

Den studerandes tidsanvändning och arbetsbelastning

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

Undervisningsmetoder

This study includes two parts: independent online learning and a working life project. The independently studied part (in Canvas) supports the project implementation. The project is completed in cooperation with a working life partner in Laurea Leppävaara Digital Living Lab. The project part includes working in pairs or groups.. To enroll to the study unit the orientation quiz must be passed on acceptable level. The independent part of the study unit is completed following a schedule for returning assingments / by a given deadline. In addition to independent studying, the study unit includes scheduled guidance on campus and online for the project and teamwork. The scheduled guidance online and on campus is not recorded and requires participation. Studying on this study unit requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilized. Laurea reserves the right to make changes.

Valfria sätt för genomförande

According to the degree regulations (2024): Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. ... At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence. Further information in the student intranet. You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.

Tilläggsuppgifter och anmälan

Pris och anmälningstid

Kontrollera informationen på högskolans webbsida

Gå till högskolans webbplats(Öppnas i en ny flik)

Detaljerad information:

Tidpunkt

5.10.2025 - 31.12.2025

Undervisningsspråk

Engelska

Bedömning

Studiematerial

The independent study material is available in Canvas. The source materials needed for the subject area of the project are selected separately after the project assignment. Literature: Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7 (https://laurea.finna.fi/Record/nelli01.3710000000952392) The students can utilize Digital Living Lab -equipment if needed. There are drones, VR-glasses, robots, video/photo/360 -cameras, lights, backgrounds (mobile video production kit), and IOT -devices available.

Tilläggsuppgifter

The study unit corresponds to the requirements of Bachelor level education. The project is completed in cooperation with a working life partner in Laurea Digital Living Lab, Leppävaara. Participating in the project requires attendance in the project guidance meetings and group meetings. Working in a project requires team working and self-guidance skills. Self-guidance is a set of skills including independent goal-setting, problem-solving, planning, and decision making. Coaches are supporting the process weekly. The prerequisite for participation is always that the possible competence prerequisites according to the curriculum (previous study or similar competence) are fulfilled. The student is responsible for taking into account the prerequisite conditions. The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas or Teams.

Arrangör

Laurea-ammattikorkeakoulu

Läge

Laurea Leppävaara

Lärare

Liko 1 Virtuaali, lärare

Veera Peltomaa, lärare