Customer Experience Management (avoin yo, kevät 2026)

Recommended: Basic introductory marketing course

The intended learning outcomes are that after this course, you will be able to: * Understand the fundamentals of customer experience * Apply relevant methods for analyzing customer experience * Identify potential challenges with managing customer experience * Develop and present a structured written report on customer experience management * Demonstrate effective teamwork and responsibility in collaborative group projects * Identify and explain ethical concerns related to customer experience management

To be specified by the instructor

Former AYMARK2048 Service Marketing