Johdatus markkinoinnin perusteisiin

This fully online course provides essential knowledge of marketing and digital marketing, helping you understand how marketing influences consumer purchasing decisions. You will explore the role of marketing in business and develop practical skills to apply this knowledge effectively. Traditional marketing theories are explained through real-life examples, while digital marketing theories are examined in the context of real-world campaigns that engage and influence consumers.
By the end of the course, the you will: • Gain an understanding of fundamental marketing and digital marketing theories and techniques. • Understand and develop value propositions that are applied to achieve fit between consumers' needs and companies' offerings. • Understand consumer behaviour and decision-making in order to map out the consumer journey and evaluate the impact of marketing on consumer decisions and journeys. • Be able to understand and apply campaign marketing techniques that connect with consumers. • Work with an example brand to complete course tasks and apply marketing and visual marketing techniques. • Develop the basic visual skills to generate appealing promotional social media marketing videos (TikToks) that engage consumers.
Contact details: Senior Lecturer John Greene, john.greene@metropolia.fi