Service Design for Dark Sky Tourism I: Identify your customer

In this module, you will discover how to create exceptional Dark Sky tourism offerings that truly captivate your customers. By understanding distinct customer segments and defining who your ideal customers are, you will learn how to tailor your services to meet their specific needs. Additionally, we will cover the art of crafting memorable experiences and storytelling as integral components of your tourism offerings, highlighting how the unique allure of darkness can enhance and add value to your customers' adventures.