Customer Experience and Sales (DEMO)

This class is part of the Haaga-Helia key competences.

After having completed this course or attained an equivalent competence level, the student: • is able to define sales processes and basic concepts • identifies customer needs and development targets • identifies and describes the stages of a sales process and can sell their own ideas • operates in a service-oriented manner and provides solutions to customer needs and understands the influence of culture in the sales process • is able to evaluate the factors influencing the customer experience, including ethics, sustainability and global megatrends.

- Materials given out during the course - Armstrong, G., Kotler, P. & & Opresnik M.O.. Marketing: an introduction. 2020 (tai mahdollisimman tuore). Pearson. - Manning, Reese & Aherne. 2014 or later. Selling today. Pearson Education.

When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25 %, your grade will be lowered by one. If you are absent more than 50 %, the course is failed.