Mastering influence in business communication

Whenever you communicate with others, you influence them in one way or another. This course increases your understanding of how you can communicate successfully in the business context, meaning that you influence the audience in the way that you intend to, and thereby enhance your chances of getting the desired response.

In the course, we focus on writing, presenting and negotiating successfully in business, as these are critical skills needed by all managers and employees. To enable you to learn as effectively as possible, the course is highly interactive and task-oriented. It approaches business communication with an analytical approach and provides you with clear insight into effective communication strategies.

Case analyses, written assignments, individual and team presentations and negotiation simulations will allow you to practice the theories and key concepts introduced during the course. Peer and lecturer feedback will give you a clear picture of your present communication skills, and an indication of how you can further enhance your performance.